Maintaining a #1 position in a growing competitive environment


The client

Abbott Nutrition, a world leader in nutrition science, research, and development.

The challenge

Launch a new formulation of market leader Pediasure in Asia, Latin America, and Europe while educating healthcare professionals on how to identify different classes of feeding difficulties and the benefits of timely intervention.

The result

A highly successful global launch that helped PediaSure maintain its market leader standing. The campaign also solidified Abbott Nutrition International’s position as the scientific leader in nutritional supplements for the management of pediatric feeding difficulties.

The elements

Creative Expression that informed the development of promotional materials across audiences, including print/digital detail aids, case study programs, educational brochures for parents, lunch and learns, speaker slide kits, templates for global roll out and representative training guides.