Making digital automation attractive and accessible


The client

Apsware, a global digital automation company that makes actionable analytics and meaningful metrics easily accessible for a wide range of customers.

The challenge

As Apsware evolved and grew in an increasingly crowded marketplace, it needed to communicate its offerings in an easy, approachable, and memorable way.

The result

A corporate identity that cuts through the visual clutter of the competition. Bold colors and clean graphics reinforce contemporary thinking, energy, and personal connection, while simple, clear illustrations visually highlight the benefits of working with Apsware.

The elements

A new visual identity, comprised of logo, look and feel, and illustration, was the basis for a website, PowerPoint presentations, business cards, and templates for brochures and collateral materials.