Breathing new life into a Life Science Association

The client

New York Biotechnology Association, the central resource for biotechnology information in New York State.

The challenge

Refresh a Life Science Association’s visual identity to reflect its growth and future aspirations.

The result

A distinctive, energetic look that attracted attention and created excitement about the organization’s future and biotechnology in New York State, resulting in a dramatic increase in membership following the launch of the refreshed brand.

The elements

Color strategy and palette, distinctive shapes, and exciting NY imagery were used to create core communication tactics, including web site, annual program, PowerPoint and e-mail templates, and banners.