Unifying myriad services under one brand


The client

Ochsner Clinic Foundation, the market-leading health provider of the Gulf South prior to Hurricane Katrina.

The challenge

With over 50 differently named offerings, each with its own services and local approach, Ochsner lacked a consistent and cohesive brand identity that reflected its commitment to the community.

The result

After the rebranding, Ochsner’s market share jumped significantly – up 17% from pre-Katrina.

The elements

Visual identity, including logo, color palette, typeface, typography, and look and feel, corporate identity guidelines and standards and training, employee guide, stationery suite and business papers, templates, and branded applications, including posters, exhibits, environments, uniforms, vehicles, and aircraft. Implementation, including signage and way‑finding, newsletters, creative expression, and marketing campaigns, including print advertising, billboards, TV, web site development and strategic design counsel.