Helping a third-in-class flea and tick product stand out from the pack


The client

Zoetis, a leader in animal health.

The challenge

Differentiate Simparica™, a third-in-class oral flea and tick product, at launch.

The result

A unique visual identity that captured the attention of veterinarians and pet owners alike. Detailed visual guidelines and templates helped regional markets create clear, consistent, communications across the globe.

The elements

Competitive visual analysis and visual identity development, including logo and look and feel, were used to develop a package design series that spanned 6 weight classes, as well as guidelines and standards, templates and visual ID training.