Infusing excitement into an annual event


The client

The Rogosin Institute, a pioneer in treating kidney diseases.

The challenge

Create a new “look and feel” and develop promotional tactics for Rogosin’s Annual Wellness Luncheon, a major fund-raising event.

The result

A refreshed look helped elevate the experience. An illustration of leaves represented the transformation of the organization, and an expanded color palette reflected the season. Now in use for the second year, it has become a signature look for this important event.

The elements

Look and feel, color palette, illustration, e-mails, postcards, posters, signage and giveaways.